
For most of its life, pickleball has existed in fragments. A tournament here, a tour there. Rankings that mattered deeply in one country and not at all in another.
For players both within and outside of the United States, the professional game often felt less like a pathway and more like a patchwork full of promise, but difficult to navigate without money, time, or proximity.
But this moment in the sport is different…

→ This Week: Why calendars will change pickleball’s future | China’s growth pattern is the opposite of the U.S.’s | Badminton players are just better at pickleball

Can you streamline pickleball around the world?

Credit: Association of Pickleball Players (APP)
PICKLEBALL’S NEXT PHASE: STRUCTURE, NOT SPEED
With the launch of the Global Pickleball Alliance earlier this year came a unique global pickleball calendar and a single, rolling world ranking system.
But between all of the sport’s organizations and companies offering disparate leagues and products, and one thing is clear: pickleball is beginning to function like a bona fide, global sport.
For years, pickleball’s professional ecosystem has been fragmented. Rankings mattered regionally, tournaments frequently overlapped, and for many high-level competitors—especially outside the U.S.—progress depended as much on travel budgets as on results:
Entry fees alone can reach over $500 per event depending on the tour
Once flights, hotels, and food are added, a single tournament can easily run $1,500–$2,000
Multiply that across a full season, and simply staying visible can cost tens of thousands of dollars
That reality hasn’t disappeared. Going pro in pickleball still demands sacrifice.
But what’s changed is the pressure to chase every event just to remain relevant.
Calendars matter more than we tend to admit. In established global sports, athletes don’t just enter tournaments, they plan seasons.
They choose when to peak, when to rest, and when staying home won’t erase their standing. Organized pickleball hasn’t offered that clarity.
The new GPA curtails one of the sport’s most unassuming costs: constant visibility.

Rankings in their system roll forward over 12 months, allowing results earned at home to count globally and age out naturally over time.
That shift matters most for international players. Strong performances in Melbourne, Manchester, Kuala Lumpur, or Delhi now feed into the same global picture, giving balance and visibility to those outside of the US-based leagues.
In that respect, a player’s progress becomes cumulative, not situational, and travel becomes strategic, not compulsory.
Pickleball isn’t just expanding anymore, it’s beginning to synchronize…a trend we expect to see continued next year. For players trying to turn ambition into something sustainable, that may be the most meaningful change yet.

Calling it: these are former badminton players
If you’ve ever watched a badminton point, the movement of the players in this clip should look familiar.
Note the upward, arching shots, the powerful jump-smashes, quick lateral shuffles, rapid changes of direction, and sharp lunges forward & back as they attack the net and retreat to the baseline in a matter of seconds.
This point proves badminton is just as, if not more of a natural crossover sport for pickleball than tennis.

Vorzani: Dress Like You Mean That Third Shot
Vorzani makes pickleball gear for the “aim up” crowd, the players who care how their game looks and how they look playing it.
They make clothing built for split-steps, lunges, and third-shot drops. Their hoodies, shorts, and women’s sets are tailored to move cleanly on court, not flap, bunch, or ride up. You can even build matching mixed doubles outfits so your power team actually looks like one.
Use code PBC30 at for 30% off your first order.

Number You Should Know
812 million
The amount of people across Asia who have played pickleball at least once.
Source: UPA Asia research

CHINA’S PICKLEBALL TEST PHASE
China’s pickleball boom is still in early stages, but the signals are getting louder. Online paddle-and-gear sales have surged to about $1.2M per month as of July (more than 6x last year), a consumer breadcrumb trail that usually precedes real participation.
What’s different: the sport is being systemized. The Chinese Tennis Association launched a national competition framework in 2024, and places like Hebi (Henan) are already treating tournaments as city-scale showcases, building courts, training officials, and tying events to tourism.
Add in coach certification infrastructure (International Pickleball Teaching Professional Association’s Shenzhen HQ), and China may skip the “fad phase” and go straight to fully-monetized growth.


BlueCut: Vision You Can Actually Trust on Court
If you’re going to stand 14 feet from someone swinging for your chest, your eyes deserve more than gas-station sunglasses.
BlueCut has over 40 years in eyewear, building impact-resistant sport glasses, blue light blockers, and custom prescription lenses that actually fit how you play and live. Their in-house lab and optometrists dial in sharp vision, comfort, and protection, whether you’re grinding on outdoor courts or staring at a screen between sessions.
With tens of thousands of positive Amazon reviews, a 2-year warranty, and a money-back guarantee, BlueCut makes it easy to upgrade what might be the most important gear you own. Use promo code CLINIC25 for 25% off.

The Bulletin Board
Interesting tidbits from within the pickleball community:
NEXT WEEK…
…We’ll look a little different for a special, year-end edition of Global Pickleball Report. Stay tuned.

Letter from the Editor
THE METHOD BEHIND MOMENTUM
In the United States, pickleball spread the way most American trends do: organically, imperfectly, and a little chaotically. Tennis courts were taped over, retirees taught neighbors; momentum came first and structure followed later.
China is doing it in reverse.
There, pickleball isn’t drifting into popularity, it’s being evaluated, organized, and scaled from the start. National competitions appeared before the masses even knew it.
That doesn’t make one model inherently better than the other, but it does underscore how differently a sport can grow depending on where it lands.
If the U.S. story of pickleball is about access and enthusiasm, China’s may become a case study in deliberate expansion, and may stand as a model for other pickleball-curious nations to learn from.
→ Do not hesitate to email Adam or connect with him on LinkedIn with questions, concerns, or story ideas!






